it all together
Who are we?
We are a community that seeks to challenge the status quo. We believe we need to change our relationship with food, and that the best way to do that is through innovation and technology.
Built together, run by a new generation of thinkers and doers, supported by various communities, schools and cities, allowing and accelerating growth through cross-disciplinary teams both online and offline
Because our food system is broken
While western nations battle obesity, many parts of the world battle starvation. Much of our food has become monotone, lacking in nutrition, and no one really understands where it has come from, and the impact our "cheap food" might be having on economies and environments around the world.
Innovation in the Food Industry has been slow
Compared to the electronics, health, and manufacturing industries, innovation in the food sector has been slow. It seems like every few years, our phones and computers get an upgrade. It's time the food industry start to catch-up to its counterparts.
Finland has the knowledge and expertise to become a leader in FoodTech
We just need these experts (engineers, scientists, researchers, etc.) to start applying there knowledge to the food industry. Up until now most sectors in Finland have focused on software and IT applications either directly for consumers or for e.g–the healthcare and industrial sector.
The key is in the culture
In order to drive innovation, we need to not only bring all of the key players in the food and foodtech industries together, but also create an open culture where non-traditional players can enter the arena
learn by doing
You can study all of the textbooks and theories in the world, but at some point you just have to go out and do it!
Whether you agree or disagree with another person, you must always respect each other. One can disagree with another person's perspective while still showing respect.
By doing so, we can open up new dialogues that spark innovation. Furthermore, everyone should feel safe to voice their opinion, and any hate speech will not be tolerated.
failure is ok
In order to truly innovate, we need to develop a tolerance for failure. Only by altering our perspective on what it means to fail can we truly succeed. As Thomas Edison once said, "I have not failed. I have just found 10 000 ways that won't work"
It's all about giving more than you take. When you give more than you take, you foster a community of generosity where your good are rewarded.