it all together
Who are we?
We are a community that seeks to challenge the status quo. We believe we need to change our relationship with food, and that the best way to do that is through innovation and technology.
Built together, run by a new generation of thinkers and doers, supported by various communities, schools and cities, allowing and accelerating growth through cross-disciplinary teams both online and offline
Feeding 10 billion people by 2050
And that's just the tip of the iceberg when it comes to our global food challenges. With 17% of food wasted worldwide in 2021, 690 million people going hungry everyday, and the whole food industry contributing to approx. 25% of the worlds greenhouse gas emissions, creating more sustainable food systems need to be our top priority.
Food Brings People Together
As the old saying goes, "nothing brings people together like good food." Food has the ability to unite communities. When done correctly, it can even spark unique discussions about race, geography, culture and religion. Learning more about food means learning more about the world around us and the different people in it.
Our Hidden Potential
Finland has brought the world angry birds and banana phones. They are the creator of plant-based proteins like pulled-oats "Nyhtökaura" and Beanit (Härkis). And Solar Foods is in the process of scaling up production to produce food out of thin air.
With so many great innovations coming out of this small Nordic nation, who knows what hidden potential for food innovation still remains?
By the community, for the community
We see ourselves as a community-driven, grassroots initiative. In order to drive innovation, we need to not only bring all of the key players in the food and foodtech industries together, but also create an open culture where non-traditional players can enter the arena
learn by doing
You can study all of the textbooks and theories in the world, but at some point you just have to go out and do it!
Whether you agree or disagree with another person, you must always respect each other. One can disagree with another person's perspective while still showing respect.
By doing so, we can open up new dialogues that spark innovation. Furthermore, everyone should feel safe to voice their opinion, and any hate speech will not be tolerated.
failure is ok
In order to truly innovate, we need to develop a tolerance for failure. Only by altering our perspective on what it means to fail can we truly succeed. As Thomas Edison once said, "I have not failed. I have just found 10 000 ways that won't work"
It's all about giving more than you take. When you give more than you take, you foster a community of generosity where your good are rewarded.